Who We Are

Kagiso Connect, a Kagiso Media company, is the strategic management entity responsible for some of South Africa’s top consumer media brands. These include market-leading commercial radio stations Jacaranda FM and East Coast Radio; the digital financial services brokerage and advisory platform Vouch; and the South African operations of globally recognised travel and leisure brand Time Out.

Innovations and insights delivered through Kagiso Connect’s flagship research brand, SoundInsights, add consistent value to internal content teams and external clients, grounded in the understanding that human behaviour and relationships sit at the heart of enduring brand success.

Kagiso Connect also oversees an investment portfolio that has non-controlling interests in four other prominent radio stations: OFM, Heart FM, Gagasi FM, and Kaya 959.

Kagiso Media, as the 100% shareholder of Kagiso Connect, has a proud legacy of investing in and building purposeful, profitable media-related companies. Through its founding shareholder, the Kagiso Trust, it has also played a demonstrable part in funding sustainable education initiatives in vulnerable communities in South Africa.

Our Ethos

At Kagiso Connect, our ethos is rooted in the fundamental human need of belonging, a need that drives people to build meaningful connections.

It is this fervent belief and ethos that drives us to foster deep human connections and bonds that build strong individual interactions.

Our energies and endeavours are channelled toward building strong, authentic, mutually supportive and resilient communities.

Through the focused and intentional efforts of our teams, we strive to contribute positively to the building of deep human connections, connections that transform communities and humanity at large.

Our Values

Rooted in the lineage of the legacy brand Kagiso, Kagiso Connect is guided by a set of core values that shape and define our organisational culture, influencing how we think, speak, act and become in all our internal and external interactions. Our values are underpinned by our purpose of building deep and meaningful connections. Be it through understanding our target markets’ context, their stories, needs and aspirations, or by extending our capacity to meet these needs through entertainment, information, empowerment, upliftment or companionship.

Our purpose and reason for being has always been, and will continue to be, to harmonise and build human relationships. Through the power of our people and our ability to embody, navigate and optimise technology, we strengthen connection in ways that are authentic and enduring. Our values help us to manifest our just cause.